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Monday 19th November 2018


Are you involved in any new innovations, product developments or pioneering research? If the answer is yes then we want to hear about it. In the fast-paced working garment industry we pride ourselves on providing our members with the latest information to keep their business ahead of the game. To participate in a feature download our features list here or email us at media@director-e.com

CARE International Challenges Fashion and Retail Sector
Feature: 8/3/2010

eams of intrepid colleagues from the fashion and retail industry are teaming up for a good cause in the annual Prima Solutions Adventure Challenge on 22nd May. The teams will hike, bike and canoe the distance of a marathon in a target of ten hours, in Exmoor National Park.

The event offers corporate teams a fantastic teambuilding and networking opportunity, with a well deserved dinner and awards following the challenge. Experienced CARE Challenge staff will be available from the day teams sign up, to offer advice and support with fundraising, training and general preparation.

So far nineteen teams from fashion, retail and footwear firms have signed up, including John Lewis Partnership, Timberland, Mulberry, Church & Co, Joules Clothing, Prima Solutions and more.

Timberland will be taking part for the second time. Team Leader Jade Rhone says: “It was an amazing experience last year, it taught us a lot about the importance of team work and boosted team moral. Whether you’re in it to win it or there for the fun, there’s a great atmosphere. Great support is given from the CARE Challenge Team.”

CARE Challenge Manager Neil Munro says: “This is an excellent challenge for companies looking for team building events: it requires a great deal of team work as teams must fundraise and participate together. The satisfaction of both completing the challenge and raising money for a worthwhile cause really does lift spirits.’’

About CARE
CARE works in 70 countries helping 59 million of the world’s poorest people find a route out of poverty. CARE works on long term development projects, for example, working with garment workers in the poorest countries to educate them and teach them about their rights, making them less susceptible to exploitation.

CARE is also among the first to respond when emergencies strike and is currently assisting the people of Haiti following the devastating earthquake in January. This was the worst earthquake in the region for 200 years, affecting 3.7 million people - a third of the population. An estimated 200,000 have died and 300,000 injured.

CARE has reached an estimated 265,000 people through distributions of water purification tablets, meals, high-energy biscuits, mattresses, hygiene kits, tarpaulins, mosquito nets, jerry cans and kitchen sets.

CARE’s relief phase (present – April 2010) is focusing on food and emergency supplies, temporary shelter and access to clean drinking water. CARE’s longer-term response is set to last at least five years. Focus areas will include earthquake-resistant construction and preparedness, rehabilitation of water systems, and reconstruction of schools and health systems.

The event is supported by Prima Solutions, both as key sponsor and event participants. Prima Solutions is one of the UK’s leading suppliers of complete multi-channel IT solutions to the clothing, footwear and accessories market.


If you work in the fashion retail, wholesale or manufacturing sectors and you’ve got what it takes, visit www.carechallenge.org.uk/primasolutions or call the CARE Challenge Team on 020 7934 9470. 

Author: Catherine Christie
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