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Crowds gather at the London Turkish Fashion Fabric Exhibition
Feature: 3/2/2005



The sixth Turkish Fashion Fabric Exhibition took place on the 15-16 February presenting 75 collections, the largest selection of fabric manufacturers on show in the United Kingdom.

This years event was the largest its organisers, ITKIB had seen so far with an extra 20 exhibitors drawing in well over 1000 visitors.

The trends ahead.

The centrepiece of the two floors of the exhibition showed the main themes of the fabrics for Spring/Summer 2006; Ethnic Experience, Calm Voyage, Travelling Light and Romantic Journey.



Exotic and ethnic references are shown in womenswear in Ethnic Experience using linen, cotton and master checks and stripes creating a boho hippy look.

For the men the animal prints, madras checks and stripes on cotton create an international explorer theme.

Calm voyage is intended to produce peaceful and serene emotions and fabrics are presented as crumpled and pleated while menswear is casual and elegant with white denim and silk.

Luminous, clean and feminine were the messages given off from the fabrics of Travelling Light with a modern sportswear look presented for men in the same theme.

Romantic Journey requires stepping back into your childhood with pretty fairy tale cottons and linens mixed with chiffon while the men's fabrics are fresh and nonchalant in white denim.

The evolution of fabrics.

The extra interest shown at this year's event is perhaps due to the high quality of fabrics that continue to emerge at the exhibition.


Organiser of the Turkish Fabric Fashion Exhibition, Marie-France Brown is pleased with the growing success of the event, "fabrics have evolved and changed a lot over the years and when I first came three years ago as a visitor I was amazed at the marvellous product on display."

The timing of the event is also perfect for buyers with Premiere Vision just around the corner.

"The fabrics are shown again at PV and Texworld and are very dynamic. It's perfect timing as it's about a month to go to PV which is the event no-one will miss," commented Marie-France.



The crowds overwhelm exhibitors.
The surprise response to the Turkish fabrics has had a positive effect on the exhibitors who continue to attend every year.

Sales and Design Manager, John Hirst of Leeds based firm Yunsa, a division of EXSA (UK) Limited has received the biggest response he has experienced at the event so far, "We had twelve leads yesterday and then another twelve again so far today, I think the added number of exhibitors at the show has helped attract more people but the quality of fabric is clearly the reason why people continue to come through the doors year after year."

Altinyildiz produce cotton blends, linen and wool blends popular for suits and corporate wear. Cheryl Humberstone running the stand has been surprised at the continuing rush of people, "It's busier than last year where we had lulls during the day but this time there's been no time to stop and sit down, people just keep on coming."



As the fabrics from Turkey continue to adapt there's no doubt in anyone's mind that the exhibition will continue to attract more interest from both exhibitors and visitors.

"The number of visitors which continue to grow speak for themselves but I don't think it needs to get any better than it is now. If company's come then we will let them but this is not the game we are playing, we are not trying to compete with anyone. It's a good product here and a good show, and that is what will keep people's interest," Marie-France commented.
Author: Rebecca Taylor
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