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Corporatewear turns to student talent
Feature: 3/3/2006

Enlarge Picture click hereSimon Jersey, the UK's leading corporate and workwear specialist has completed the first stage of judging for its student fashion competition. It challenged fashion students across the country to design a collection for the bar and café industry. Simon Jersey received 100 fresh, high calibre entries from budding designers across the UK and from this has short-listed eight entries.

This was the first time a corporate clothing business has linked up with fashion schools, and it proved to be a big success, with students from several different universities taking part.
For the first stage of the competition, students were asked to submit designs which were fashionable and stylish, but also fit for purpose - able to survive the rigours of working in a bar or restaurant. Mood boards had to include the inspiration for the garments, colour palettes and fabric swatches.

Enlarge Picture click hereJudging took place earlier this month. The panel of judges represented a cross-section of knowledge of the fashion industry, including Rory Turner, Fashion and Fashion Promotion Lecturer from the University of Central Lancashire, Simon Moyle, founder of Simon Jersey and Helen Harker, Head of Design for Simon Jersey.

Enlarge Picture click hereEmerging themes within the designs included cropped trousers and pencil skirts, with feminine fitted tops, and funky aprons and money belts. Capped sleeves, cross-over tops and high waisted trousers also featured, and colours tended to focus on black or grey with a strong accent colour: red, purple and white.

Helen Harker commented on the entries: "The entries were of a very high standard and the panel certainly had their work cut out to whittle them down to the final eight. I think these finalists best captured the essence of Simon Jersey and our desire to produce stylish yet functional uniform solutions for people to work in."

The short-listed students will now submit a mock-up of their design for the final, which will be judged in April. The lucky winner will see their design featured in Simon Jersey's September 2006 catalogue and well as receiving £1,000 cash, and a work placement opportunity with Helen Harker and the design team.

 

GALLERY

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Author: Janet Prescott
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