Etihad Airways have unveiled a new cabin crew uniform at a fashion show to the world’s media in Abu Dhabi this week.
It is the first major uniform re-launch since the airline’s formation in 2003 and incorporates the same colours used for the cabin interior and new aircraft livery.
James Hogan, Etihad Airways’ President and Chief Executive Officer, said, "As we have done so many times in our short history, we are reshaping the landscape of modern air travel in our own way.
"Today is the culmination of many years of hard work and tremendous endeavour by hundreds of people both in our airline and outside.
"With the launch of these aircraft, we usher in a new era of unparalleled luxury, comfort and service. These innovations represent our vision for the future."
The fashion show saw 22 Etihad Airways cabin crew showcasing the new uniform which has been designed by Italian couturier, Ettore Bilotta. It combines elegance, comfort and practicality and the colours are derived from the new brand identity.
Bilotta, in collaboration with the airline’s Guest Services and Guest Experience divisions, chose a warm chocolate brown as the base colour for the different uniform variations.
A deep purple colour is added for cabin crew and lounge staff, and a burnt orange accent colour for ground crews and Special Services personnel.